• Kristi Allegra

4 Reasons It's Time to Set up Your Online Store

The age of online shopping is upon us, and if your spa does not have an online store, it might be time to consider your digital pivot.

It's no secret that 2020 changed the way we buy everything from groceries to clothing. What does that mean for your spa boutique?

Thankfully, brick-and-mortar stores haven't disappeared entirely, so building your in-person retail strategy still matters. But online purchasing is here to stay. Changing customer behavior means that having an online store is essential for your business.

If you don't have an online store yet, now is the time to build one. We will walk you through the benefits online stores offer for your business.

Keep Your Products Visible

Shoppers buy what they can see, and that includes buying beauty products online. Even though you might not see your customers in person during lockdowns and restrictions, they still want to be able to see your products.

Visual stimulation — like seeing an attractive array of products — causes a serotonin rush in your brain. In turn, serotonin causes your customers to feel happier, more focussed, and less anxious.

In everyday terms, that means that your online store is a visual feast that draws your customers in. If your customers can't come to your store in person, make sure to keep your products visually available to them. That's how they will stay connected to your store and keep coming back for your services.

Reach More Customers

In a time when most retailers are struggling to stay afloat, online retailing actually expands your customer base.

Without an online presence, you can only attract customers in your physical vicinity (and amidst lockdowns, you might not even be able to do that).

Online stores can be an excellent way to attract new customers to your spa. Don't forget to augment your new store with social media contests, prizes, and giveaways to help attract customer attention.

Always Available

Every year brings new e-commerce trends, and 2020 was the year of convenience buying.

What with adjusting to working at home, helping kids with online learning, and trying to stay safe, it's no wonder that customers leaned into online ordering. Changing customer behavior means that people expect to be able to order their beauty products online whenever they want.

As a business, you can respond to changing customer needs by giving them an online store that is always available.

Protect Against Closures

COVID-19 has not been kind to retailers. By May of 2020, over 100,000 small businesses had closed their doors. But there is hope: many small businesses are weathering the crisis by shifting online.

An online store lets your business continue earning even if your doors have to close for a while. It's the best protection against losing revenue due to the ongoing threat of COVID-19.

Building Your Best Online Store

Just like your customers, your spa deserves to look its best. If you don't have an online store yet, it's time to give your online presence a makeover. You'll be amazed at the response!

If you're ready to give your aesthetics business the boost it needs, contact us today. We will help you design a marketing plan to increase sales and create customer loyalty.

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 Allegra Aesthetics Consulting

Kristi Allegra, Licensed Medical Aesthetician

Tel: 941.228.4135

Sarasota, FL 

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